MKTG 210 | AUB Course Trader

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Gloria Kaba
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An overview of marketing activities including marketing inputs in strategic planning, global marketing, marketing research, analysis of buyer behavior, market segmentation and positioning, and development of the marketing mix elements. Prerequisite: ENGL 204.

MKTG 210 1 2

Principles of Marketing

Course CRN: 30561

Term Summer
Days MTWR
Time 2:00 pm - 3:15 pm
Location OSB 226
Enrolled 30/30

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Prerequisites ENGL 204

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