MKTG 210 | AUB Course Trader

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Michael Kfouri
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An overview of marketing activities including marketing inputs in strategic planning, global marketing, marketing research, analysis of buyer behavior, market segmentation and positioning, and development of the marketing mix elements. Prerequisite: ENGL 204.

4 MKTG 210 5 6

Principles of Marketing

Course CRN: 22325

Term Spring
Days TR
Time 8:00 am - 9:15 am
Location OSB 216
Enrolled 40/40

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Prerequisites ENGL 204

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